Exit Rate Calculator
Calculate Exit Rate for web pages to understand where visitors leave your site
Quick Examples:
The number of sessions that ended on this page
The total number of times this page was viewed
The percentage of visits that ended on this page
Apply page type benchmark:
Exit Rate Scale
Total Exits
Total Pageviews
Exit Rate
Exit Rate Performance Ratings
| Rating | Exit Rate Range | Description |
|---|---|---|
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About Exit Rate Calculator
What is Exit Rate?
Exit Rate is a web analytics metric that measures the percentage of visits that end on a specific page. Unlike bounce rate (which only counts single-page sessions), exit rate considers all sessions that ended on a page, regardless of how many pages were viewed before.
The Exit Rate Formulas
Calculate Exit Rate
Exit Rate (%) = (Number of Exits / Total Pageviews) × 100
Calculate Exits
Exits = (Exit Rate × Pageviews) / 100
Calculate Pageviews
Pageviews = (Exits / Exit Rate) × 100
How to Use This Calculator
- Select your calculation mode (Exit Rate, Exits, or Pageviews)
- Enter the known values from your analytics data
- View your exit rate analysis and performance rating
Exit Rate vs Bounce Rate
| Metric | Definition | Best For |
|---|---|---|
| Exit Rate | % of visits ending on a page (any session length) | Analyzing funnel drop-offs, checkout pages |
| Bounce Rate | % of single-page sessions | Landing page effectiveness |
Interpreting Exit Rate
When High Exit Rate is Bad
- On product pages (users leaving before purchasing)
- On checkout pages (abandoned carts)
- On signup/registration forms
- On key conversion pages
When High Exit Rate is Expected
- On "Thank You" or confirmation pages
- On contact pages (after submitting forms)
- On download pages (after completing downloads)
- On logout pages
Tips for Reducing Exit Rate
- Improve page load speed - Slow pages drive visitors away
- Add clear CTAs - Guide users to the next step
- Fix broken links - Audit and repair dead ends
- Improve content quality - Engage visitors with valuable content
- Simplify navigation - Make it easy to find related content
- Use internal linking - Keep visitors exploring your site
Frequently Asked Questions
What is a good exit rate?
Exit rates vary by page type. Homepage: 40-60% is typical. Product pages: aim for under 40%. Thank you pages: 80-100% is expected.
How is exit rate different from bounce rate?
Bounce rate only counts single-page sessions where visitors leave without interaction. Exit rate counts ALL sessions that end on a page, even if visitors viewed multiple pages.
Why does my page have a high exit rate?
High exit rates can indicate: poor content quality, confusing navigation, slow load times, lack of clear next steps, or it could simply be a natural end point (like a confirmation page).
Note: This calculator provides estimates for educational and analytics purposes. Always analyze exit rate in context with other metrics like time on page, conversion rate, and user flow.
Quick Tips
📉 Reducing Exit Rate
- • Add clear calls-to-action (CTAs)
- • Improve page load speed
- • Add internal links to related content
⚠️ Remember
- • High exit rate isn't always bad
- • Context matters (page type, user intent)
- • Compare with industry benchmarks